Come back to school with MP
Every September the same story is repeated with the little ones in the house: end of summer and return to routine. But not everything is bad. Going back to school is also a reunion with friends, a new course, and a brand new time.
This is the starting point of our first campaign for MP. “Back to school has a prize”, a campaign designed, carried out and executed in record time, as the summer canons dictate. A reflection of the illusion of brand new, of sharing, and why not, of being able to win some other prize.
National television and digital media campaign that marks the starting signal for us to continue growing throughout this course together with our friends from MP.